Privacy Policy

gun range

Last Updated: January 2026

1. INFORMATION WE COLLECT
We collect personal information to provide our services and process your orders. This includes:

  • Identifiers: Name, email address, mailing address, phone number, and IP address.
  • Financial Information: We collect your 16-digit payment card number (PAN), expiration date, and CVV. Note: Sensitive authentication data (CVV) is used only for authorization and is never stored by us after the transaction.
  • Sensitive Personal Information: Precise geolocation, which you may limit through your “Privacy Choices” settings.

2. HOW WE USE YOUR INFORMATION

  • Transactions: To process payments, prevent fraud, and fulfill orders.
  • Security: To maintain compliance with PCI DSS 4.0 standards, ensuring your data is encrypted during transmission.
  • Legal Compliance: To meet reporting requirements and protect against legal liability.

3. THIRD-PARTY DISCLOSURES
We do not “sell” your personal information. We share your data with:

  • Payment Processors: Your financial data is handled by our payment processor, which is subject to change, and is believed to be PCI-compliant.
  • Service Providers: Logistics and fraud prevention partners who are contractually bound to protect your data.

4. YOUR PRIVACY RIGHTS (2026 UPDATE)
Depending on your location (including CA, IN, KY, RI), you have the right to:

  • Access & Portability: Request a copy of your personal data collected since January 1, 2022.
  • Deletion & Correction: Request that we delete or correct inaccurate information.
  • Opt-Out of Targeted Ads: Request that your data not be used for cross-context behavioral advertising.
  • Limit Sensitive PI: Limit our use of sensitive data like precise geolocation.
  • Automated Decision-Making: Opt-out of automated technologies used for significant decisions (e.g., credit lending).

5. SECURITY MEASURES
We implement technical and organizational controls required by PCI DSS 4.0 and the 2026 CCPA amendments, including:

  • Encryption: Strong cryptography (TLS 1.2+) for all data in transit.
  • Access Control: Limiting data access to authorized personnel only.
  • Regular Audits: Annual cybersecurity audits to validate our security posture.

6. CHILDREN’S PRIVACY
Our website is not intended for users under 18. We do not knowingly collect or sell/share personal information of minors without explicit consent.

7. CONTACT US / EXERCISE YOUR RIGHTS
To submit a request or ask questions, use one of these methods: